When selecting a management team, according to association leaders, the most important criteria is Association Management Experience. 

	DeborahAnn Marshall, Principal of ALA CARTE Experienced professional in association management and administration.  With over fourteen years experience as an Executive Director responsible for running the day-to-day operations of service organizations.
	Her experience includes but not limited to: Interacting with top-level professionals, advisory board, managing directors and prospective members; assisting committee chairs & officers; attending group meetings and oversee staff; developing marketing collateral for prospective members and events; maintaining computerized database of members; creating and implementing an operating budget that reduces expenses and increases member benefits; negotiating expenses within budget constraints; coordinating social and educational events at various venues; publishing quarterly newsletter and membership directory; assisting with the design and functionality of the website, bookkeeping and Webinars.
	Associations and Clients Los Angeles Chapter of the American Society of appraisers.  [2005-present] http://www.socalappraisers.org Commercial Real Estate Women.  [2007-present]  http://www.crewla.org Los Angeles Compensation and Benefits Association. [2001-present] http://www.lacaba.org American Society of Appraisers. [ongoing] http://www.appraisers.org Professionals Network Group [1995 to 2004]  http://www.provisors.org Senior Lifestyle Strategies [2004-present] Various Quickbook clients [ongoing]